The How, Which & Why of Outsourcing for Lawyers
In the increasingly competitive legal industry, law firms are being pressurised into streamlining processes and reducing costs to increase efficiency and keep their profits viable in the long term. Outsourcing certain tasks is the perfect way to achieve this, improving the productivity of your firm and eliminating wasted time and unnecessary expense. With over 2 million jobs being outsourced from the US each year, this is a growing trend that law firms, like most enterprises, need to take advantage of. But knowing which tasks to outsource and which to keep in-house can be tricky. Here are some of the ones that you can safely outsource to help your business thrive.
“Outsourcing your marketing is simple: you locate a freelancer or marketing company who are experts in marketing for law firms, and you employ them to promote your business. In the long term, this is a far more cost-effective way of handling your visibility, both online and off.”
Although the internet is inundated with ‘how-to’ articles on how to market your business, the truth is that in order to drive a truly successful marketing campaign, you need to have either a lot of time or plenty of experience. Most lawyers have neither. Take video marketing, for instance, which now accounts for 50% of all mobile traffic online and is swiftly growing in importance and influence: do you have the time, equipment, and expertise to shoot and produce footage to put on your website or promote through social media channels? Outsourcing is simple: you locate a freelancer or marketing company who are experts in marketing for law firms, and you employ them to promote your business. In the long term, this is a far more cost-effective way of handling your visibility, both online and off.
The nuts and bolts
Small firms especially can really benefit from outsourcing the small but time-consuming tasks that can eat into a productive work day. This can be anything from payroll and financing all the way through to food services and mail. These are the tasks which significantly reduce the number of hours we have to spend on the most important and most profit-yielding activities: the ones that, as lawyers, you’re trained and qualified to do.
Legal and administration
There’s also a growing trend for law firms to outsource certain legal and administrative tasks to other firms, either in the US and with lower rates than themselves, or offshore to India or elsewhere. There are entire companies dedicated to taking on these assignments, offering firms the ability to provide customers with 24/7 provision, and the financial benefit of focusing on client procurement and service.