Using Social Media in work hours reduces performance
It may not come as a surprise to many, but now with conclusive proof, it can now be confirmed that employees who use social media during work hours reduce their performance levels and impact organisational performance.
It may not come as a surprise to many, but now with conclusive proof, it can now be confirmed that employees who use social media during work hours reduce their performance levels and impact organisational performance. The research titled the “Use of Social Network Sites at Work: Does it Impair Performance?” by Postdoctoral Fellow Cecilie Schou Andreassen and her colleagues at the University of Bergen studied the impact of employees using their time at work to go on social media websites.
In the study Andreassen and her team looked at an employee’s use of social media at work and asked them to self report their own work performance. The study would then also take into account different variables such as personality, demographics and work attitudes to gain a picture of how social media can specifically impact an employee engagement and their work
The results show that in the limited defined parameters, whereby the employee is using social media solely for personal use, the impact on performance, reported by the employees themselves, is negative. Not only does social media impair the employee’s ability to perform but it also can damage how the organisation works due to lower performance levels. This impact could be shown as the study included 11,000 employees across organisations in Norway.
What the study doesn’t tell us though is whether interacting with co-workers on social media can help improve performance and productivity. The restrictive nature of the University of Bergen’s study limits social media interaction to “personal use” and this narrow remit for the study means it can’t rule out that there could be benefits for employees if the same social media sites were used for work related activities and interaction.